The Value of Social Media Marketing

What is Social Media Marketing?

Social media marketing is a term that describes the use of social networks, online communities, blogs, and any other online collaborative media for marketing, sales, public relations and traffic growth. Common social media marketing sites include Twitter, Digg, Facebook, Flickr, Wikipedia, Orkut and YouTube.

Why Social Media Marketing (SMM)?

There are a number of benefits associated with SMM, and here are just a few:

• It’s social – Remember the old marketing term ‘word-of-mouth’ advertising? Apply that same concept to the vast internet audience and you’ll begin to understand the viral potential that SMM commands. Imagine your unique content (a.k.a. ‘asset’ = news article, video, review, info graphic, etc.) being passed around and discussed with a world-wide audience.
• It’s a recommendation – In the same way that a high placement in Google’s natural search results is a recommendation from a trusted source that your page is relevant, so too is the viral effect created by social media.
• It feeds SEO – The major search engines put a fair amount of value and trust on pages that perform well in the social arena. Add to that the potential for link-bait (other sites linking to yours) and you have a healthy boost in your Search Engine Optimization efforts.
• It’s affordable – While there are no guarantees that an asset will ‘go viral,’ the ones that do receive an initial rush of traffic, residual traffic, brand awareness, and inbound links; all for $20. Assets that perform at the lower end of the viral spectrum still receive exposure that warrants a rate of twice that amount, if not more.

Getting Started

Where do you begin? Some learn by doing, others outsource. Whichever path you choose for your business, ViralFire.net can light the way. Contact us today!